the brief
Promote Starbucks’ new iced coffee flavours to LGBTQ+ audiences in a way that felt woven into online community environments, using tailored creative and interactive experiences to drive both product awareness and deeper engagement.
WHAT WE DID
Distributed Starbucks’ new iced coffee campaign across four LGBTQ+ community platforms and their owned channels.
Created two custom engagement initiatives with one of our partner platforms to make the launch more interactive.
Built custom iced coffee personality profiles, giving users personalised drink recommendations as they swiped through the app.
