the brief
Support the Mighty Patch range awareness campaign in the US by driving reach against existing editorial, putting the product in front of beauty and wellness audiences that are liekly to engage and be interested in the brand
WHAT WE DID
Distributed existing editorial content through relevant beauty and wellness publishers.
Used boost hyper-targeting to isolate women aged 18 to 34 in the US, delivering engagement at scale.
Expanded visibility for the range beyond Hero Cosmetics’ owned channels through trusted editorial environments.
