the brief
Help NYX show up credibly amongst POC LGBTQ+ audiences by partnering with trusted community-led social communities, creating culturally relevant content, and driving awareness through authentic distribution.
WHAT WE DID
Identified 4 highly active POC LGBTQ+ social channel.
Invited leaders from each community for NYX makeovers and interviews on-site.
Distributed interview content and NYX editorial to the niche communities.
