the brief
Make Papa Johns a natural part of US gaming culture by showing up in the Super Smash Bros scene through community partnerships, fan-first content and tournament integration.
WHAT WE DID
Secured Papa Johns as a lead sponsor of regional Super Smash tournaments across the US.
Created fan-led content built around players, personalities and in-community moments.
Placed the brand across gaming communities where it could feel additive to the conversation, not separate from it.
