the brief
Launch Más+ in the US and make the brand unmissable amongst Gen-Z audiences, by distributing through the most culturally relevant sports and soccer communities while isolating LatinX, MLS, and broad sports fans at scale.
WHAT WE DID
Built a network of 10+ social accounts to distribute existing Más+ assets beyond owned channels.
Whitelisted and boosted content to isolate priority geographies and audience segments with greater precision.
Delivered 17 stories, 10 reels and 8 grid posts across Instagram.
